For businesses

TrustFair Info - Service description & terms

A review and trust system for online shops, service providers and companies.

What is TrustFair?

TrustFair is a review and trust system for online shops, service providers and companies.

It helps businesses to:

  • collect real customer reviews
  • prevent fake reviews
  • display an official trust seal on the website
  • send invitations so customers can leave a review
  • use moderation & disputes when a review is unfair or incorrect
  • manage shops / locations / projects (depending on the plan)

Think of TrustFair as a mix of Google Reviews, Trusted Shops, ProvenExpert and a KYC trust system.

Plans at a glance

Basis account

€0

Who is it for? Beginners, small shops, first steps, “try it out”.

What’s included?

  • Verified badge — shows the company is real (KYC checked)
  • “Useful” marks — customers can mark reviews as helpful
  • Share profile — public review profile
  • 1 shop — one location / one project

Always included

  • Replies to reviews
  • Disputes available (but higher fee: 69,95 EUR per case)
  • KYC verification
  • Settings
  • Basic seal (free) — simple trust seal for the website

Premium

69,00 EUR/month or save with yearly billing 699,00 EUR / year

Who is it for? Regular businesses, shops and service providers that actively collect and display reviews.

What else do you get?

  • Branding — own logo, colours, CI in profile & widgets
  • Prioritised moderation — faster handling of issues
  • Widgets — review boxes for your website
  • SLA — guaranteed response times
  • 50 review invitations per month — invite customers actively
  • 2 seats — two team members can use the account
  • 2 shops — two locations / projects

Plan costs

  • Dispute 49,95 EUR (cheaper than Basis)
  • Premium/Elite seal optional (19,99 EUR / 49,99 EUR)

Premium Plus

99,00 EUR/month or save with yearly billing 999,00 EUR / year

Who is it for? Agencies, multi-shop companies, businesses with many customers or integrations.

What else do you get?

  • Analytics Pro — deep insights, trends, statistics
  • CRM — customer management
  • PDF export — reports, evidence, analytics
  • API — technical integration into your systems
  • 500 review invitations per month
  • 15 seats — large team
  • 15 shops — many locations / projects
  • Faster SLA — highest priority

Plan costs

  • Dispute 29,95 EUR (lowest fee)

Why should a company have a TrustFair seal?

1

More trust with new customers

People are more likely to buy from companies that are verified and have real reviews. A seal acts like a “seatbelt” for the customer: “This company is checked — I can buy here.” That improves conversion, revenue and purchase intent.

2

Protection against fake reviews

TrustFair checks company identity (KYC), reviews for manipulation and disputes against incorrect reviews. The seal shows: “This company is fairly moderated and protected.”

3

Better Google visibility

TrustFair profiles are indexed and can appear in Google, show star ratings and create additional search hits. The seal helps SEO indirectly by bringing more reviews, more clicks and more trust in search results.

4

Higher professionalism

A company with a seal looks more modern, transparent, trustworthy and customer-focused. Many customers compare visibility + reviews + seals. Without a seal, a business often feels “incomplete”.

5

More reviews through invitations

Premium & Premium Plus allow automatic review invitations, CRM-based customer management and API integration. The seal then shows live star rating, review count and verification status — strong social proof.

Which seals are available?

Basic seal

free
  • shows verification
  • shows star rating
  • shows review count
  • ideal for small shops

Premium seal

optional
  • high-quality design
  • branding possible
  • more trust
  • ideal for professional websites

Elite seal

optional
  • highest trust level
  • strictest requirements
  • shows low fraud score
  • ideal for large brands, agencies, multi-shops

Why customers trust the seal

Because TrustFair:

  • verifies companies
  • checks reviews
  • filters fake reviews
  • moderates disputes
  • enforces transparency
  • helps meet standards (DSA, GDPR, imprint, terms)

So the seal is not bought — it is earned.

Important: Cancellation

12-month term

The notice period is 4 weeks before the end of the term, calculated from the order date. Cancellation must be made in writing, online in your account, or by post (registered mail).

Monthly contracts

The notice period is 1 day before the end of the term, calculated from the order date. Cancellation must be made in writing, online in your account, or by post (registered mail).